Naming Rights Partners Announced for “Simple Truth Thanksgiving Classic Presented by 4PT” Featuring Arkansas vs. Illinois on Thanksgiving Day
DALLAS – Kroger’s Simple Truth brand and sports media company 4PT will team up to title the Thanksgiving Day showdown between Arkansas and Illinois in Kansas City. The Simple Truth Thanksgiving Classic presented by 4PT features No. 21 Arkansas vs. No. 20 Illinoistipping at 3 p.m. CT at T-Mobile Center live on CBS and streamed on Paramount+.
Kroger is the largest grocery in the United States, and its Simple Truth brand – boasting products made without unwanted ingredients – has become extremely popular with consumers.
4PT is dedicated to providing valuable insights, tools, resources, and unbiased content to help athletes maximize their playing time. The 4playingtime.com website offers a variety of content, including the latest recruiting news, expert articles, and interviews with top coaches and players.
“We’re excited to be the presenting partner of the Thanksgiving Classic between two top-tier programs, Arkansas and Illinois,” said Niko Bossinakis, Founder of 4 Playing Time (4PT). “Thanksgiving is a time for gratitude, reflection, and unity, and we’re especially thankful for the opportunity to support athletes in achieving their dreams.”
Both teams are expected to compete for their respective conference championships this season. Arkansas has high expectations in the Southeastern Conference with Hall of Fame coach John Calipari taking the reins in Fayetteville for the first time. He looks to turn the Razorbacks into a national contender once again. Year in and year out, Brad Underwood has kept Illinois at the top of the Big Ten and a national powerhouse.
The matchup promises to be worthy of its coveted CBS timeslot, following the Bears-Lions NFL game on the national holiday. The game marks the earliest college basketball game broadcast by the network and is expected to be the most-watched college basketball game this season.
Tickets for the Simple Truth Thanksgiving Classic presented by 4PT are on sale at T-MobileCenter.com and on the AXS app.
Link to Original Release: BD Global Sports – Simple Truth Thanksgiving Classic
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