Big changes are coming to NCAA Division I men’s basketball starting in the 2025-26 season, reshaping scholarship limits, roster sizes, and revenue sharing between players and schools. Here’s what you need to know per the [...]
The St. Bonaventure Bonnies have kicked off the 2024-2025 college basketball season with a blazing 13-1 start, establishing themselves as a team to watch in the March Madness conversation. Head Coach Mark Schmidt has masterfully [...]
The 2024 Simple Truth Thanksgiving Classic, presented by 4PT, delivered an unforgettable spectacle for college basketball, attracting an impressive 5.1 million viewers for the Illinois vs. Arkansas matchup on CBS. This marked the second-highest viewership [...]
KANSAS CITY, Mo. – Illinois claimed its first ranked win of the season with a 90-77 victory over No. 19 Arkansas in the Thanksgiving Classic, Presented by 4PT, on Thursday evening at T-Mobile Center. The [...]
KANSAS CITY - Thanksgiving Day will serve up more than just food and football as the Simple Truth Thanksgiving Classic, Presented by 4PT, features a marquee matchup between the No. 19 Arkansas Razorbacks (5-1) and [...]
As the landscape of college basketball continues to evolve, the Junior College (JUCO) space has emerged as a formidable avenue for transfers, high school recruits, international prospects, and coaches. With the growing influence of the [...]
DALLAS – Kroger’s Simple Truth brand and sports media company 4PT will team up to title the Thanksgiving Day showdown between Arkansas and Illinois in Kansas City. The Simple Truth Thanksgiving Classic presented by 4PT [...]
DALLAS – In a thrilling clash at the American Airlines Center, No. 8 Baylor held off a determined comeback by No. 16 Arkansas, claiming a 72-67 victory in the 4PT Dallas Duel. This showdown between [...]
DALLAS – Sports media brand 4PT will title the Top 25 match-up between Baylor and Arkansas in Dallas on the first Saturday of the new season, Nov. 9, 2024. The 4PT Dallas Duel features No. [...]
The popular X channel TP4PT has launched a new website for their brand, called 4PT, short for "4 Playing Time." The new company, accessible at 4playingtime.com, aims to be a comprehensive resource for athletes, [...]